Plasticine / rebrand

/ Branding
/ Playing with Plasticine

Plasticine wanted to bring their brand up to date, promote the product attributes and appeal to a slightly older audience. The solution was to create the identity from Plasticine itself to demonstrate the versatility and possibilities of the product. Having modelled the logo from Plasticine, it was then photographed and the final artwork produced. We also oversaw the creation of a range of new characters and created the strap line ‘Imagine the Fun!’