Perspex® / Sweet pastels branding

/ Branding
/ Print design
/ Digital design
/ Marketing campaign

Aimed at architects, interior designers and packaging designers, the well-known brand of Perspex® launched a range of eight new colours – the ‘Sweet Pastel’ range. The brief was to create a campaign that could make the range really stand out from competitor manufacturers. Whether you’re decorating your house or choosing a new car, colours are intensely personal and your choice is a statement and reflection of your style and personality. With this in mind, we chose to give each colour a personality – something that represented the colour names and brought the whole range to life. We also created the strap line and sub-brand of ‘What’s Your Flavour’ to tie the whole campaign together.